MAVI Denims is the main denim manufacturing firm in Turkey. Denims by Mavi are in the present day offered in buying and selling facilities like Jenashalle. Kaufhof, Bloomingdales, Pekk & Cloppenberg, Buckle, Francobox, Self-importance, Nordstrom, Homes of Fraiser, Engelhorn, Over the Rainbow, Dillard's, Moist Steal, Olymp & Hades, Warehouse of London, Denims Machines, Off the Wall, Caruso Caruso, E -Road Denim, Zweiflers, Boot Legger, Crash Zinser, Infinito, US Male, Nationwide Denims, Smith Bros., Gerngross, Kult, Hangers, SMR Chalk Backyard, Blow the Belt, Western Retailer, Simply Denims and City.
Turkish customized denims model Mavi Denims was established by Saiat Akarlilar in 1991. Nevertheless, the historical past of the model begins in 1971, when the primary textile firm by Akarlilar was created in Istanbul. It was known as "Textile Guvena". In 1984 "ERAK" firm was established, which centered on manufacture of denims and denim for the world manufacturers. And 1991 brings Mavi Denims to the world markets along with a Excellent Match technique, in keeping with which the purchasers have been supplied particular model options and dimension techniques, tailored to every concrete nation. In addition to a particular conception which took into consideration Mediterranean origin of the model was established. In 1993 Mavi Denims begins its nationwide marketing campaign and in 1994 it begins to export denims in European international locations. Solely in 5 years' time Mavi Denims manages to turn into the main Turkish denims model and in 1996 it establishes its North American division in New York.
The choice to export denims overseas and begin from the USA was groundbreaking. The brand new workplace additionally labored on the markets of Canada and Germany. And subsequent 12 months Mavi Denims hit the markets of North Africa, Center East and Jap Europe. Additionally showrooms in Los Angeles and Vancouver have been opened. A brand new promoting marketing campaign with the slogan "It is an excessive amount of" begins. By 1998 the corporate exports about 1 million pairs of customized tailor-made denims all around the world. Even celebrities like Cher, Chelsea Clinton, Geri Halliwell and a few of MTV moderators begin to put on denims manufactured by Mavi. In 1999 promoting marketing campaign "We have gone too far" begins and in 2000 denim creations by Mavi seem in the marketplace of Nice Britain.
That 12 months the corporate takes 128th place within the checklist of 500 greatest manufacturing firms in Turkey. 2001 brings the primary style present in New York and opening of a brand new showroom in Dallas. The corporate quickly spreads to the markets of Australia and Denmark and lands on the 77th place within the above talked about checklist. On the CPD-X SITE honest in Germany in 2002 Mavi Denims model is within the focus of consideration and President of Mavi North America Ersin Akarlilar occupies the 93rd place within the checklist of most influential folks within the USA.
In Turkey the triumph of the model is much more evident. Based on polls carried out by "Capital" and "Adekko" magazines in 2003 amongst college students of Turkish universities Mavi Denims model is second in reputation after C-Cola. Mavi additionally seems on the pages of "Time" journal and American journal "Cosmogirl" calls denims manufactured by Mavi the sexiest denims on this planet. By the best way, the second largest store on Union Sq. in New York additionally belongs to Mavi Denims model. The opening of Mavi retailers in Frankfurt, Berlin and Montreal comply with.
In the present day the model has a turnover of 250 tens of millions and its collections are offered in 50 international locations. Floor of ERAK The factories in Istanbul makes up 75,000 sq. meters and 11,000,000 pairs of custom tailored jeans are On manufactured there yearly.
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